Reid Baker, CERA, ASA
CEO – ForAll Investment Research Inc.
Reid Baker is the founder of ForAll Investment Research and creator of the ForAll Indices. With 15 years in the financial services industry, he has led teams building data-driven tools to evaluate investment funds on performance, risk, and ESG.
He spent a decade as Chair of the Canadian Investment Funds Standards Committee, guiding fund categorization and launching its Responsible Investment framework.
Reid has been a trusted voice on industry panels, in media interviews, and on BNN.
He holds a B.Sc. in Actuarial Science and Finance from the University of Alberta, along with the CERA and ASA designations, and completed the Sustainable Investing Program at Queen’s University.